Porada Möbel:
Der vollständige Kaufratgeber
vom offiziellen Händler
ÜBER DIESEN RATGEBER
Alles, was Sie vor dem Kauf eines Porada-Möbelstücks wissen müssen
Der umfassendste deutschsprachige Ratgeber zu Porada vom offiziellen Händler. Eine italienische Möbelmarke, die seit 1948 aus tiefer Liebe zum Massivholz entstanden ist — Canaletto-Nussbaum, der von Meisterhandwerkern in der Brianza geformt wird. Wir behandeln Geschichte, Materialien, ikonische Kollektionen, Designer, Anpassungsoptionen, Preise und den internationalen Kauf.
01 — Markengeschichte
Porada: Massivholzmeisterschaft in der Brianza seit 1948
Everything begins with wood. This is not a marketing phrase for Porada — it is a literal founding truth. In 1948, Luigi Allievi opened a small carpentry workshop in Cabiate, a town in the Brianza region of northern Italy between Milan and Lake Como. Allievi and his family made wooden chairs. They were meticulous about it. The chairs were not conceived as products but as objects that expressed everything the maker knew about wood: its grain, its warmth, its behavior under a plane, its capacity to acquire character over decades of use.
Two decades of refining that knowledge led, in 1968, to the formal founding of Porada — a name chosen to signal a broader ambition while preserving the integrity of the original craft. Where the earlier workshop had made chairs, Porada would furnish entire homes: tables, beds, bookcases, sideboards, sofas, mirrors and every complement in between. What would not change was the material at the center of everything: solid wood, worked by hand to a standard that no industrial process could replicate.
Today Porada is run by Tiziano Allievi, the third generation of the founding family. The atelier remains in Cabiate, where it has always been. Every piece in the collection is produced there, under a single roof, by craftspeople whose knowledge of wood is measured not in training programs but in years of practice. The brand's guiding philosophy has never changed: "Everything's born from the love of wood."
Over seventy-five years of production, Porada has built one of the most internationally recognized catalogs in Italian furniture — not through trend-chasing but through the opposite: an insistence on timeless forms executed in exceptional materials. The brand collaborates with some of Europe's most respected designers — Patrick Jouin, Staffan Tollgard, Emmanuel Gallina, Tarcisio Colzani, Carlo Ballabio, Gabriele & Oscar Buratti, Stefano Bigi, Giuseppe Viganò, Niccolò Devetag — each of whom understands and respects the company's commitment to wood as the primary expression of design.
Porada today exports to over 60 countries, furnishes luxury residential projects and prestigious hospitality environments worldwide, and maintains a flagship showroom in London alongside its Italian dealer network. It has received the Porada International Design Award — a competition organized in partnership with POLI.design (Politecnico di Milano) and ADI (Association for Industrial Design) — each year since 2013, identifying emerging designers whose work in solid wood might one day enter the collection.
02 — Materialien
Canaletto-Nussbaum und die Porada-Materialwelt
To understand Porada is to understand Canaletto Walnut. This is the material around which the entire brand is constructed — a North American walnut variety selected for its exceptional structural consistency, its warm chocolate and amber tones, and the depth and complexity of its natural grain. Porada sources its Canaletto Walnut exclusively from ecologically certified sustainable forests. The logs are transported to the Cabiate factory, placed under the factory roof and allowed to dry naturally over the course of a full year — a process that prevents the warping and movement that affects wood dried too quickly.
When a log has dried, it is cut into slabs. Any slab that does not meet Porada's quality standard is fed directly into the factory's furnace, where — combined with solar panels on the roof — it provides the entire energy supply for the factory. Porada is completely self-powered. Wood waste and renewable energy run the atelier from first cut to final polish.
The resulting slabs are joined, clamped, glued, hand-sanded, varnished and re-sanded through a process that combines CNC precision with hand-finishing at every stage where a machine cannot match the sensitivity of a craftsperson's judgment.
Beyond Canaletto Walnut, Porada also works in ash and oak, including the Spessart Oak sourced from the Spessart Forest in Bavaria. The brand acquired 220 hectares of forest in Burgundy, France in 2011, which it repopulates with ash grafts after harvesting. The Porada Forest initiative, in partnership with Treedom, plants trees in global reforestation projects, further offsetting the brand's environmental impact.
Other materials in the Porada world: white Carrara marble, grey Carnico marble, various European stone varieties; brushed brass and lacquered metal hardware; clear and smoked tempered glass; Rock (a resistant and versatile ceramic material used for table tops); and a curated range of fabrics and leathers for upholstered elements. These secondary materials are never chosen for contrast alone — they are selected to enhance and complement the warmth and clarity of the wood.
CANALETTO WALNUT
The hero material. Rich chocolate and amber tones, complex natural grain, exceptional structural consistency. Sourced from ecologically certified North American forests. Available in multiple finishes: natural, smoked, brushed and lacquered variants.
ASH AND OAK
Lighter alternatives to walnut. Ash offers a more neutral, contemporary tone; Spessart Oak from Bavaria provides warmth with a more open grain. Both available across multiple product families.
MARBLE
White Carrara, grey Carnico and other European stone varieties feature in tabletops, coffee table bases and decorative elements. Always combined with wood to maintain the brand's material identity.
BRASS AND METAL
Brushed brass details appear across legs, hinges, handles and structural elements — adding precision and warmth without competing with the wood.
FABRICS AND LEATHERS
The Softbay collection — sofas, armchairs, bed — is upholstered in a curated selection of fabrics and leathers. Porada's signature fabric is Bouclage, a precious blend of cotton, linen and wool.
03 — Designer
Die kreativen Köpfe hinter Porada
PATRICK JOUIN
One of Porada's most celebrated collaborators. French designer Patrick Jouin's Ella armchair — described by press as a reference piece in contemporary solid wood furniture, with a frame inspired by American and Japanese woodworking traditions — is among the most widely cited Porada pieces in design media.
TARCISIO COLZANI
The most prolific collaborator in Porada's history in terms of pieces in production. Colzani's work for the brand spans bookcases, mirrors, consoles and storage — always characterized by a pure, direct approach to wood construction. His Biblo bookcase and Plissé mirror are particular highlights.
CARLO BALLABIO
One of the most commercially important designers in the Porada catalog, with over 50 pieces in production. Ballabio's work includes the Ziggy family — one of the brand's most extensive collections, spanning dining tables, beds, coffee tables and consoles — as well as the Atlante bar cabinet, one of the most distinctive pieces in the entire Italian furniture market.
STEFANO BIGI
Creator of the Infinity table, Porada's single most recognized piece and confirmed bestseller since its launch in 2009. The undulating sculptural base — inspired by the mathematical infinity symbol — is one of the most immediately recognizable forms in Italian design.
GABRIELE & OSCAR BURATTI
The Buratti duo have produced the Atlante collection (sideboards, bar cabinet and extensive storage system) and the Vera sofa — among the most requested pieces in the brand's residential and hospitality projects. Their Calin armchair is a reference in the category. GIUSEPPE VIGANÒ Creator of the Softbay collection — sofas, armchairs and bed — one of Porada's bestselling product families. Viganò's approach brings an unusual softness to the brand's wood-first vocabulary: the paper-clip shaped solid walnut feet of the Softbay pieces are among the most distinctive design details in contemporary Italian furniture. Also designs for Arketipo Firenze.
STAFFAN TOLLGARD & FILIPPO CASTELLANI
Swedish-Italian design duo behind the Ekero collection — a family of coffee tables with solid Canaletto walnut tops on Carrara or Carnico marble bases, named after Oak Island near Stockholm where Tollgard grew up. The concept of wood enclosed by marble — like an island surrounded by sea — produces some of Porada's most photographed pieces. NICCOLÒ DEVETAG Creator of the Ginkgo armchair and Frida dining chair — both described by dealers as anchoring pieces for the living and dining room.
EMMANUEL GALLINA
Produces refined pieces that extend Porada's vocabulary into more graphic, architectural territory.
DAVID DOLCINI
Creates pieces that balance the warmth of walnut with precise architectural proportions.
04 — Ikonische Kollektionen
Poradas meistverkaufte und gefeierte Stücke
INFINITY TABLE AND COFFEE TABLE
Designer: Stefano Bigi | Launched: 2009
Porada's single most recognized piece and confirmed bestseller across all international dealers. The undulating sculptural base in solid Canaletto walnut or ash — directly inspired by the mathematical infinity symbol — supports a glass, wood or Rock ceramic top in a range of shapes: round, rectangular, oval and ellipti…
Price range: from approximately €3,500 (coffee table) / €6,500+ (dining table)
SOFTBAY COLLECTION
Designer: Giuseppe Viganò
One of Porada's most commercially successful product families, covering sofa, armchair and bed under a single design identity. The Softbay is defined by its soft and enveloping lines, rounded surfaces and the distinctive paper-clip shaped feet in solid Canaletto walnut — a detail that is both structurally precise and i…
Price range: from approximately €3,200 (armchair) / €4,800 (sofa) / €4,500 (bed)
ZIGGY COLLECTION
Designer: Carlo Ballabio
One of Porada's most extensive and commercially successful collections, spanning dining tables, beds, coffee tables and consoles under a unified design language. The Ziggy dining table is available with tops in marble (four finishes), solid wood or acid-etched back-lacquered glass — in each case supported by a solid Ca…
Price range: from approximately €1,800 (coffee table) / €5,500+ (dining table) / €3,800 (bed)
EKERO COLLECTION
Designer: Staffan Tollgard & Filippo Castellani
Among Porada's most photographed and widely cited pieces in international design press. The concept — wood enclosed by marble, like an island surrounded by sea — produces coffee tables of unusual material richness: sturdy bases in white Carrara or grey Carnico marble support tops in solid Canaletta walnut via a central…
Price range: from approximately €1,600
ATLANTE COLLECTION
Designer: Gabriele & Oscar Buratti (sideboards/bar) / Carlo Ballabio (bar cabinet)
An extensive family that includes sideboards, the celebrated Atlante bar cabinet and complementary pieces. The Atlante bar cabinet by Carlo Ballabio is one of the most distinctive pieces in the Italian furniture market — a full bar in solid wood, a category almost no other luxury brand addresses with this level of mate…
Price range: from approximately €3,200 (sideboard) / €5,500+ (bar cabinet)
BAYUS COLLECTION
A family of bedside tables and coffee tables with marble tops in light grey or black, on straight black metal legs. The Bayus Tondo version with three drawers has been cited by Livingetc as a standout piece for the bedside or hallway — the black legs balancing the rounded shapes of the unit.
Price range: from approximately €900
ELLA ARMCHAIR
Designer: Patrick Jouin
Porada's most iconic armchair and a consistent presence in design media. The Ella's solid wood frame draws on American and Japanese woodworking traditions, creating a chair that is both entirely contemporary and deeply connected to pre-industrial craft. A small armchair that combines aesthetic sophistication with genui…
Price range: from approximately €2,800
GINKGO ARMCHAIR
Designer: Niccolò Devetag
Described by dealers as "the undisputed centerpiece of any living room." The Ginkgo's elegant, sophisticated shapes make it a piece for clients who want their armchair to anchor an interior rather than disappear into it.
Price range: from approximately €3,200
VERA SOFA
Designer: Gabriele & Oscar Buratti
Soft and voluminous shapes that bring elegance to any space. The Vera is one of Porada's most requested sofas in hospitality projects and in residential interiors where the priority is generous comfort alongside refined material quality.
Price range: from approximately €5,500
KLEM SOFA
Designer: Giuseppe Viganò
A sophisticated and elegant design conceived to fit any living space. The Klem is Viganò's more architectural complement to the softer Softbay — cleaner lines, more structured profile.
Price range: from approximately €4,800
BIBLO BOOKCASE
Designer: Tarcisio Colzani
A bookcase with a direct and simple design focused on functionality — and on the natural beauty of solid walnut. Cited by international dealers as a reference piece for the living room. The Biblo appears in more residential projects than almost any other Porada storage piece.
Price range: from approximately €2,400
ATLANTE BAR CABINET
Designer: Carlo Ballabio
A fully equipped bar cabinet in solid wood — a category with no direct equivalent at this quality level in the Italian market. For hospitality projects, private studies, and clients who want their bar to be as considered as their dining table.
Price range: from approximately €5,500
GHEO TABLE
A dining table whose solid wood base takes the form of a planet, with a tempered glass top conceived as its orbit. One of the most architecturally original pieces in the Porada catalog — a table that functions as a room sculpture. PLISSÉ MIRROR Designer: Tarcisio Colzani Winner of the Porada International Design Award.…
Price range: from approximately €5,800
FRIDA CHAIR
Designer: Niccolò Devetag
A dining chair with elegant and refined design in high-quality materials with handcrafted attention to detail. A piece that elevates the dining experience without competing with the table.
Price range: from approximately €900
05 — Individualisierung
Was Sie bei einer Porada-Bestellung spezifizieren können
Porada's customization approach is extensive, reflecting the brand's conviction that furniture should adapt to people and their spaces rather than imposing a fixed aesthetic.
WOOD FINISHES
Canaletto Walnut is available in multiple finishes: natural (preserving the full warmth of the unmodified grain), smoked (deepening the tone toward dark chocolate), brushed (emphasizing the grain texture) and lacquered (in a range of colors). Ash and oak are available in equivalent finish families. The choice of finish profoundly affects the character of a piece: a Ziggy table in natural walnut reads as warm and organic; the same table in smoked walnut reads as architectural and contemporary.
TABLE TOP OPTIONS
Porada table tops can be specified in solid wood, clear or smoked tempered glass, Rock ceramic material (resistant and versatile, available in stone-effect colorways) or natural stone/marble (on selected models). The combination of materials — solid walnut base with glass top, for instance — allows clients to calibrate the visual weight of a piece to suit the room.
UPHOLSTERY (SOFTBAY, VERA, KLEM AND SEATING) A curated selection of fabrics and leathers is available across all upholstered pieces. The Bouclage fabric — cotton, linen and wool blend — is Porada's signature textile. Leather options span natural, semi-aniline and pigmented grades. The Softbay collection features a removable upholstery option (headboard and frame) on the bed.
METAL FINISHES
Brushed brass, lacquered black, titanium and natural metal finishes are available across legs, feet, handles and structural connectors. The choice of metal finish affects the character of a piece significantly: brass reads as warm and refined; black metal reads as graphic and contemporary.
DIMENSIONS
Dimensional customization is available on selected dining tables and bed frames. Marchese 1930's team can prepare scaled floor plans using your room measurements.
SAMPLE SERVICE
Physical material samples — wood finish chips, fabric swatches and leather samples — are sent by post to international clients. For significant projects, digital renderings showing the selected configuration in your space are available.
06 — Preisübersicht
Porada Preise: Was Sie erwarten können
Porada is positioned as a premium Italian design brand. Prices reflect entirely Italian handcrafted production in Cabiate, exceptional material quality — in particular the premium Canaletto Walnut — and decades of refined woodworking expertise. The following ranges are indicative.
Bayus bedside tables and coffee tables, Frida dining chair, Plissé mirror in standard configurations. Entry to the Porada collection through accent pieces with full material quality.
Ella armchair, Ekero coffee tables, Biblo bookcase, Ziggy coffee table, Infinity coffee table. The core of Porada's most recognizable accent and seating pieces.
Softbay sofa, Klem sofa, Vera sofa; Infinity dining table in standard round version; Ziggy dining table. The central living and dining room investment.
Infinity in large oval or rectangular configurations, Gheo table, Atlante bar cabinet, Ziggy in premium marble top, larger sideboards and bookcases.
Full Atlante system configurations, large modular storage solutions, contract-grade upholstered pieces, bespoke dimensional modifications for hospitality projects.
NOTE: All prices are indicative. Marchese 1930 guarantees the best market price on all Porada products. Share a competing quote for an identical configuration and we will match it.
07 — Kaufprozess
Wie Sie Porada außerhalb Italiens kaufen
DEFINE YOUR PROJECT
Contact our team with your room dimensions, style references and budget. Porada's catalog is extensive — we curate a selection suited to your specific space, lifestyle and material preferences. For dining tables and beds, we can prepare scaled floor plans.
MATERIAL AND FINISH SELECTION
Once a piece or collection is identified, we present all available wood finish, tabletop, upholstery and metal finish options. Physical samples — wood chips, fabric swatches, leather samples — are sent by post to international clients.
CUSTOMIZED QUOTE
A complete quote is prepared including piece, configuration, finishes, dimensional options, production timeline and international shipping costs. All costs are presented transparently before order confirmation.
ORDER AND PRODUCTION
Orders are confirmed with a 50% deposit. Production takes place at the Cabiate atelier: 8–14 weeks depending on the piece and finish complexity. Standard finishes in the Quick Ship program are available in shorter lead times.
SHIPPING AND DELIVERY
Marchese 1930 coordinates white-glove international delivery through specialist luxury furniture logistics. All shipments are fully insured. We handle all customs documentation — certificates of origin, commercial invoices, HS tariff codes.
INSTALLATION
White-glove delivery includes unpacking, placement in the designated room and removal of packaging. For destinations where placement is handled by the client's team, detailed positioning documentation is provided.
08 — Warum Marchese 1930
Warum Porada bei Marchese 1930 kaufen
Mobilificio Marchese was founded in 1930 in Messina, Sicily. Nearly a century as an official dealer of Italian luxury furniture gives us expertise that most international resellers do not have.
OFFICIAL DEALER STATUS
Marchese 1930 is a certified official dealer of Porada. All pieces are 100% original, sourced directly from the Cabiate atelier, with official documentation and manufacturer's warranty.
94 YEARS OF EXPERIENCE Family-owned since 1930. Expertise accumulated across multiple generations in Italian luxury furniture — from chairs to complete interior projects.
40+ COUNTRIES We have successfully coordinated deliveries to over 40 countries including the USA, UK, Germany, France, Switzerland, Saudi Arabia, UAE, Australia and Japan.
COMPLETE HOME CAPABILITY
Unlike brands that cover only sofas or only tables, Porada furnishes every room of the home — from the dining table to the bed, the bookcase to the mirror. Marchese 1930's team of architects and interior designers can specify a complete Porada interior for any project.
MULTILINGUAL TEAM
Professional support in Italian, English, German, French, Spanish and Chinese.
TRADE SERVICE
Architects and interior designers: reserved pricing, CAD files, 3D models, priority production scheduling, dedicated project management.
PRICE GUARANTEE
Best market price guaranteed on all Porada products. Share a lower quote for an identical piece and we will match it.
09 — Versand
Internationaler Versand & Lieferzeiten
| PRODUCTION LEAD TIME | 8–14 weeks from order confirmation. Standard finishes in the Quick Ship program: 4–6 weeks. Custom finishes, dimensional modifications: 12–16 weeks. |
| EUROPE | 2–4 weeks from production completion. White-glove delivery in most EU countries, UK, Switzerland and Norway. Includes unpacking, placement and packaging removal. |
| USA AND CANADA | 4–6 weeks from Italy. Full customs documentation included. White-glove delivery in major metropolitan areas. |
| MIDDLE EAST | 3–5 weeks from Italy. Extensive experience with Saudi Arabia, UAE, Qatar and Kuwait. |
| AUSTRALIA AND ASIA-PACIFIC | 5–8 weeks from Italy. Sea freight, fully insured. Partners in Sydney, Melbourne, Tokyo, Singapore and Hong Kong. |
| INSURANCE | All shipments insured for full declared commercial value. Marchese 1930 manages all claims on behalf of the client. |
10 — FAQ
Häufig gestellte Fragen zu Porada
Where can I buy Porada furniture outside Italy?
Mobilificio Marchese (Marchese 1930) is an official Porada dealer shipping to over 40 countries. Browse the full collection and request a personalized quote with international shipping within 24–48 hours.
Is the Porada furniture sold by Marchese 1930 original?
Yes. All Porada pieces are sourced directly from the Cabiate atelier with official Porada documentation and the manufacturer's warranty.
What is Canaletto Walnut and why does Porada use it?
Canaletto Walnut is a North American walnut variety selected for its structural consistency, warm chocolate and amber tones, and the depth and complexity of its natural grain. Porada sources it exclusively from ecologically certified sustainable forests. It is the material at the center of the brand's identity: logged, dried for a full year under the factory roof, hand-sanded and finished to a standard that expresses the natural beauty of the wood.
What is the most famous Porada piece?
The Infinity dining table and coffee table, designed by Stefano Bigi in 2009, is Porada's most internationally recognized piece and confirmed bestseller across all major dealers. Its undulating solid wood base — inspired by the mathematical infinity symbol — is one of the most immediately recognizable forms in contemporary Italian design.
Can I specify the wood finish, table top and upholstery?
Yes. Canaletto Walnut, ash and oak are available in multiple finish variants. Table tops can be specified in solid wood, tempered glass, Rock ceramic or marble on selected models. Upholstered pieces (Softbay, Vera, Klem) are available in a full range of fabrics and leathers. Physical samples are sent by post to international clients.
How long does it take to receive a Porada piece internationally?
Production takes 8–14 weeks from order confirmation (4–6 weeks for Quick Ship items). Shipping adds 2–4 weeks for Europe, 4–6 weeks for the USA, 3–5 weeks for the Middle East, and 5–8 weeks for Australia and Asia-Pacific.
Is Porada environmentally responsible?
Porada has a genuine sustainability commitment. The Cabiate factory is completely self-powered through wood waste and solar energy. Wood is sourced from ecologically certified sustainable forests. In 2011 Porada acquired 220 hectares of forest in Burgundy, France, which it actively reforests. The Porada Forest initiative with Treedom plants trees in global reforestation projects. Packaging is plastic-free.
Do you offer trade pricing for architects and interior designers?
Yes. Marchese 1930's Trade Service program provides reserved pricing, technical documentation (CAD files, 3D models), priority production scheduling and dedicated project management for architects and designers.
What warranty comes with Porada furniture?
All Porada pieces come with a manufacturer's warranty covering manufacturing defects in materials and workmanship.
Can Porada furnish an entire home or hospitality project?
Yes — Porada is one of very few luxury Italian brands whose catalog covers every room: dining tables and chairs, living room sofas and armchairs, bedroom beds and bedside tables, storage solutions, bookshelves, TV units, mirrors and lighting. Marchese 1930's architects can specify a complete Porada project from a single brief.
Bereit, Porada in Ihr Zuhause oder Projekt zu integrieren?
Unser Team aus Innenarchitekten und Produktspezialisten steht zur Verfügung, um Sie durch die gesamte Porada-Kollektion zu führen, Materialmuster bereitzustellen und ein detailliertes Angebot mit internationaler Lieferung zu erstellen.